Principles and Tips on Getting Traffic

Posted by ivanis | Posted in article marketing, COOL TIPS, Social Networking, Website Traffic | Posted on 28-01-2011

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Article Marketing

In the case of article marketing, you should pen articles on subjects that you have a good knowledge of. The article must be very well-researched and proofread for spelling and grammatical errors. This will ensure that you get  good targeted traffic to your website.

Forum marketing

You can start posting in various forums to enhance your online presence.  As more people get to know and trust you, you could increase your online traffic exponentially. For getting traffic from the forums, you must put your signature in your profile, which is nothing but text of about 3-4 lines, with a link to your site or the affiliate’s website placed strategically.

Traffic exchanges

Here, you need to visit other people’s website, who will reciprocate by visiting yours. It’s not a one-to-one relationship. On an average, you need to visit about 2 websites to get one visit to yours.

Free classifieds

Nowadays, free classified ads have lost their significance. Due to being free, many people opt for this medium for placing ads, which results in ads getting unnoticed. But trying your luck is not a bad idea. Since it’s free, placing a classified ad is good. Who knows, you might get a visitor!

Press releases

Your website will be overloaded with visitors when the website is printed in a press release. But your press release must be written properly, and not just like an on-the-face advertisement. This works!

Resource box

A resource box involves you putting a link for people to click on. But ensure that the site you wish the readers to visit is in relation to the article of yours. A resource box can get good traffic to your site, and it should not be considered an unimportant option.

Email

Emails can be used effectively to get people visit your website. Emails are inexpensive, and can give huge profits to online campaigns of marketing. Emails can be used to update the customers about your company, your product, etc.

Google AdWords

For targeted traffic, Google AdWords is a great option for webmasters to use. The keywords being used with AdWords are very important when you are targeting people to visit your site. The keywords must also be relevant, and must be in relation to the product that is being sold.

Title tag

A blog must have an attractive title in order to get a good ranking in the search engines. The title plays a vital role, but the actual post must be well-written and informative as well. That will get your site good traffic.

Submission to directories

Though the submission of your blog to the various online directories is a monotonous job, it is very important since it goes a long way in increasing the blog popularity. Every directory that you submit the link to, results in better rankings.

HubPage and Squidoo

Both of these allow you to focus on a specified topic, and write on it. Also, both of them permit you to bring RSS feeds.

Link Exchange partnership

You can put your website’s link on another good website, and allow the webmaster of that website to place a link in yours. By this, both the parties gain.

Joint ventures

Exchange email promotions, and through the exchange of ads, find a partner. In this way, you can reach the co-ventures customer base, and vice-versa.

Affiliate programming

You can offer your products’ affiliate program. If done through an expert, it will increase both sales revenue and profit.

Subscriber list

You must get your website visitors involved by providing them value when they join your mailing list. Regular communication with them and asking for their inputs and opinion about the site would be a very good idea.

Tell-a-friend

You can place a “Tell-a-friend” script on the website, which would help you get more traffic as visitors might recommend your website to other people.

Paid reviews

There are many freelancers out there, so you can surely pay someone to review your blog. This is a great way of exposure for those who are new to blogging.

Re-visits

You can turn the one-time visitors to regular visitors to your website by recycling of traffic. You can direct them to many sites at a single instant.

Error page

You can design a 404-error page for your site. A link can be placed in that website, which directs the visitor to the main website.

Promotion

If you’ve liked a product that you’ve used, you can leave behind a testimonial and put a link to your website at the end. This will get adequate traffic to your site.

Offers

You can offer the visitors free gifts. For instance, a free e-Book would do the trick to get greater number of subscribers.

Yahoo! answers

Answer people’s queries on Yahoo! and place a link at the bottom, to your website.

Customer support

If you offer your customers good support, they will refer you to others and this will increase your popularity manifold.

Commenting

You can comment on blogs, and put a link to your website at the bottom. This can build traffic very well.

Screensaver

You can make a good screensaver for your company, and make it attractive. The company logo can be placed in the screensaver for branding purposes.

Keywords

If you have any profile on the internet, put necessary keywords and give back a link to your website.

eBay

Selling any item as a charity auction on eBay will result in the charities linking back to your eBay auction, and also to the main website.

Blog entries

Whenever you post an entry in your blog, always make sure that you link it back to your site. You can also create more than one blogs, and have a link to the main website.

Advertisement

Proper advertisement at necessary classification at Craigslist would be beneficial. Also, it will be beneficial to post advertisements in many densely-populated cities, which would enhance exposure.

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Importance of Referrer Logs

Posted by ivanis | Posted in COOL TIPS, Website Traffic | Posted on 19-01-2011

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Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, a lot of hosting accounts don’t include referrer logs but may be subscribed to for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer:   http://www.ftpx.com/

LogMeIn: http://secure.logmein.com/dmcq/103/support.asp

SmartFTP: http://www.smartftp.com/

FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/

Relax http://ktmatu.com/software/relax/

Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user’s last visited site.

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

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Powerful Words In Headlines and Advertisements

Posted by ivanis | Posted in Building a list, COOL TIPS, Website Building, Website Traffic | Posted on 18-01-2011

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Unlike selling in real life, where the customer is face to face with the seller, on the internet it can and often is faceless.  Marketing online is a whole new ballgame as I am sure many of you have found out!  So when marketing on the internet words play an especially important role in drawing in your prospective buyers.   The words you use in your online marketing campaigns are critical to your success!  With the mere use of words you can close many, many sales or waste your time futilely, all the while scratching your head and wondering what could have possibly gone wrong!  Below is a small list of some of the more pertinent words that you should be using in your online marketing campaigns.  Happy Hunting!!

Words that are Persuasive
Quick, Easy, Magic, Miracle, Amazing, Sensational, Startling, Revolutionary, Remarkable, Incredible, Unbelievable, Simple

Words that are News Worthy
New, Revolutionary, Latest, Now, Recent, Modern, Discovered, Important News, Finally

Words that Demonstrate Proof and Credibility
Proof, Proven, Approved, Positively, Absolutely, Endorsed, Recommended, Guaranteed, Tested, Certified, Popular, Used by…

Words that use Surprise or Unusualness
Surprise, Unusual, Amazing, Startling, Surprising, Uncommon, Fantastic, Awesome, Magical, Miraculous, Unbelievable, Shocking, One-of-a-Kind,

Words that demonstrate Quality and/or Exclusivity
Quality, Fine, Better, Best, Valuable, Exclusive, Famous, Selected, Terrific, Authentic, Original, One and only, Genuine, Rare, Masterpiece, Solid

Words that demonstrate Appearance and Beauty
Beautiful, Glamorous, Charming, Classic, Distinctive, Fascinating, Gorgeous, Stunning, Sensuous, Magnificent, Colorful, Exquisite

Words that demonstrate Utility and Usefulness
Handy, Helpful, Useful, U sable, Practical, Reliable, Solid, Aid, Helper

Words that denote Making Money or Saving Money
Wealth, Fortune, Profit, Bargain, Reduced, Lowest, Discount, Save, Earn, Value, Bonus, FREE

Other Power Words:
Quick, Easy, Immediately, Complete, Only, Successful, Absolute, Perfect, Iron-Clad, Fortunate, Lucky, Winner, Happy, Special

The Top 10 Most Powerful Words*

  • You
  • Your
  • How
  • New
  • Who
  • Money
  • Now
  • People
  • Want

*these are the 10 words that appeared most commonly in the Top 100 advertisements of all time

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