Increase Website Trafficwith OTB

We all know what banner marketing is all about – paying websites or even search engines for them to display your banner in order to increase website traffic. There are also free banner exchanges that help you build online traffic and promote your website. When you join banner exchange you have to upload your banner and it will be displayed across network of other sites by members just like you. In order to receive impressions of your banner you will need to place a small code on your website that will display other members banners.

Banner exchange networks are a proven fair and free way to bring visitors to your website. On some exchanges you can specify o category that your website mostly relates to. Some are already specified. This ensures that traffic will come only from websites that have related content as yours. Visitors of the website are already looking for what you offer making the traffic received very targeted. Every time a person enters a certain keyword, your banner will appear along with the website.

Once clicked, the visitor will be taken into your website. This is where they will best understand why your banner was there in the first place.

So, how will you make them click on your banner? Be different and creative. In Internet Marketing Niche “Make $50.000,00/month on autopilot” can be catchy but internet is over-saturated with banners stating the same thing over and over again.  Maybe “How NOT to lose tons of money/month on autopilot” would work better in this case. It would certainly raise some interest.

Your message has to give them a reason to click. Message (or picture) should be direct and simple. It has to catch the attention of a visitor in a very small period of time – few seconds. What are you trying to accomplish on the website you are promoting with the banner? Sales? Visitors? Or more opt-ins? No matter what it is, you need to concentrate on the targeted audience and give them what they want in one sentence.  If you simply want to brand yourself (or your business), be sure to put the name of your website in front of your visitors with only one catchy line (your slogan). Don`t over complicate. Go straight to the point. And TEST. Always test the converting rates for your banner – how many visitors clicked/1000 impressions (CPM).  This also goes for anything else you do online in a matter of marketing.

The average CTR for banner ads is roughly 0.25%, with a reported range of 0.17% to 1%. Of course, this is average.  The banner you can see in this post has 7% CTR. The funny part is that I don`t even like it. I posted it to test it and to my surprise it out-performed every banner I ever created (I created about 50-60 of them).

Like with everything else in online marketing, it is a numbers game. If you had a big budget, it wouldn`t be difficult to make money. However, making money without lots of money can be a great challenge.