Increase Website Trafficwith OTB

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to  search engines. No amount of press releases, newspaper or radio ads, banner ads, spam emails or newsletters will achieve the same results, although, maybe effective in a small proportion for a short term traffic boost.

Beware of companies that promise automatic submission of your website to hundreds of search engines.  They only provide  false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed with professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site will be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day, it may take quite some time before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.