Increase Website Trafficwith OTB

Can Article Marketing increase website traffic?

Article marketing is a very powerful tool you can use in order to increase website traffic and get the word out about your website/product. The more articles about your product/website you publish, the more targeted online traffic you will get to your website. Also, you will get valuable backlins that will increase your rank with search engines.

Of course, while your goal is to publish as many articles as you can, you also need to pay attention on the quality. Your articles have to be ORIGINAL content if you want to benefit from them. Anything less than original will not due. Search engines are  getting  “smarter” every day, and there is no way around it. Do not use article submitters, they are just a waste of time (but that is only my personal opinion).

Another thing you need to use is CONTENT SYNDICATION and RSS.

Content syndication and RSS will syndicate your web content to other sites and builds inbound links. With content syndication you’re going to get exponentially more results. And you will increase website traffic in a very short period of time.

What you should be doing along with submitting your articles to article directories is to submit them to the top websites and blogs within your market.

So, if you have a blog about Internet Marketing, then you should submit your articles to sites like Site-Reference.com, BetterNetworker.com, Startup.biz, and Mashable.com.

No matter what market you’re in, there are very popular websites that you could be submitting articles to for generating massive traffic. Do some research and find out what are the most popular sites within your market.

Some marketers are claiming that article marketing is dead. I disagree. It still works very well for me and it brings me profits. You just need to twist it a little bit and change the approach. Submitting your articles will always work, as long as you have something valuable and original to say. Along with the  content syndication, it will put your marketing on steroids.

But always remember, you need to serve QUALITY to your readers.

Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.